Digital Marketing Blog

The Year of Video at Our Fingertips

2019:  The year of video at our fingertips and cord cutting—quite literally. We have more access to free, digital media now more than ever!  CTV (Connected TV)/OTT (Over The Top) advertising has burst onto the scene as cord cutters with Smart TVs can now be targeted through their streaming services such as Hulu, Roku and AppleTV, just to name a few.

By |March 20th, 2019|Blog|0 Comments

AFFORDABLE Video & Photography Opportunity

 

2019 is the year of video!  Analysts predict 80% of all internet traffic and usage will be video by the end of the year.   

Many of our clients have asked about video and photo services to enhance their current online marketing campaigns and brand presence.  

Digital Tulip has developed a relationship with an experienced, local videographer (actually, a professional friend of over 10 years) to offer these services to you.  The partnership will provide you opportunities to have videography and photography at an AFFORDABLE price, unlike most other video production companies or marketing agencies. 

If you are interested, Digital Tulip will manage the production and provide the […]

By |February 6th, 2019|Blog|0 Comments

If you are Snoozing, you are Losing

Strategies & Trends in 2019: Dynamic Creative & Correct, Secure Data

 

In the age of automatic updates, limited characters to display and a constantly evolving digital experience, customers expect their journey through the information superhighway to be engaging and relevant.

While we live in a consumer driven universe, thanks to Amazon & Google, the “smaller guys” must leverage high traffic volumes and the benefits of social media marketing to keep up. Here’s why…

2019 started with a historic drop—$55 billion dollars to be exact—in Apple’s stock because their projected updates were less robust than expected. Essentially, they have outpaced their own technology and […]

By |January 17th, 2019|Blog|0 Comments

Is Your Business Optimized for Voice Search?

 

Holiday Shopping Trend Pop Quiz!

 

What was the #1 most purchased item during the 2017 holiday season? Smart Speakers.

 

Whether it’s an Amazon Alexa, Google Home, Microsoft Cortana or Apple’s Siri, smart speakers are everywhere. So much so in fact, that one in six Americans now has a smart speaker in their home. More specifically, the top two searched industries with smart speakers are medical information & restaurants.

 

If you weren’t an early adopter of the technology and don’t want a device listening to every conversation, why should you care? If your office, medical practice, business or restaurant listings are not optimized, […]

By |November 15th, 2018|Blog|0 Comments

Through Google’s Lens: The Search-Savvy Customer Redefines Today’s Marketing Funnel

In the ‘old days’ when someone had a question, they had to go on a physical search for the answer. Books, news articles, television segments and magazines were just a few of the most likely places to turn for results. In the digital age, Google’s search bar empowers a search-savvy consumer to receive the answers in under a second, delivered to the palm of their hand.

Is it the instant gratification the consumers love or the ease of information?

Google’s most recent study dives into ‘clickstream’ behavioral data providing insight into Millennial user patterns driving digitally-made buying decisions.

The recent explosion of smartphone […]

By |October 10th, 2018|Blog|0 Comments

NAB Presentation: Why We Have to Give a Damn About Digital

Last week, Chief Strategist/Founder Kristy Lowery delivered a commanding keynote presentation about the value of digital marketing and its opportunities to reinvent the culture of broadcast media, effectively protecting broadcast dollars.

Every year, the National Association of Broadcasters (NAB) put on a Small Market Television Exchange. For 2018, Nashville’s Omni Hotel was the host with a fantastic lineup of speakers, vendors, creative idea generation goals and, of course, swag. Kristy was honored to be asked by the NAB programming committee to speak about her work as a broadcast consultant and digital agency owner/operator.

For those who have already drank the “Google Juice,” […]

By |September 19th, 2018|Blog|0 Comments

Baby Boomers are a Tech Savvy, Untapped Market in Today’s Digital World

Two years ago when my grandmother exclaimed, “I just really need an iPhone!” I giggled. How could an 88 year old woman NEED an iPhone? Well, little did we know, she did! She used it valiantly to play her favorite game of bridge, communicate with her friends, order Amazon items and always be up to date on the weather.

We all thought that it would be a phase and something she wouldn’t REALLY use or know how to. Boy, were we wrong! Between staying connected to her grand children, using it for medical emergencies, directions, information and online shopping… it transformed […]

By |August 10th, 2018|Blog|0 Comments

Facebook’s Campaign Agenda: a Fair Election on its Platform

 
Facebook: every political candidate’s and electoral issues’  best friend and biggest foe.
The social media platform has come under fire in recent months for fake news, fake accounts and election issues before Congress and in the court of public opinion. As the November 2018 midterms approach, many candidates will take to social media to get the best bang for their buck and reach the masses in a more tightly-controlled digital environment.
For the campaign officials and their media consultants, it is critical to understand the changes and new rules tied to political ads as Facebook attempts to force candidate’s hands at transparent […]

By |August 2nd, 2018|Blog|0 Comments

Google Goals: A Secure Search Tipping Point on the Information Superhighway

Just when we think we’ve mastered all the idiosyncrasies of Google and its search logarithm, something else changes. This July, Google search users will have another layer of security internally triggered by Google. Normally, layers of website security updates happen on the developer side, but Google is vaulting the issue to the front of your search query—literally, in an attempt to protect its users and create a more secure internet experience. This is especially critical to sites with HIPAA regulations, banking, FDIC compliance and e-commerce of any kind.

So what will it look like?

A warning prompt for websites that are not […]

By |July 12th, 2018|Blog|0 Comments

A Search Engine Plays Chess

 

In the ever-evolving world of digital media, change is inevitable—and at lightning speed no less.  A search logarithm can calculate in .1 or .001 seconds, ad and keywords, retargeting and side bar ads and must keep the pace. So how do digital marketers keep up?

 

Trial and error, troubleshooting, webinars, help forums, AND accepting the realty that major search engines are like big banks who play chess with content and cash flow based on user traffic.  

 

Bing announced this spring that it will remove text ads from the side bar advertisements, a strategic move made by Google in 2016 with […]

By |June 19th, 2018|Blog|0 Comments

Google My Business Adds an Offer; Businesses Add Conversions!

An under the radar addition results in a ‘win-win’ by our friends at Google.

Last week, a client came to us and said, “I want this,” pointing to an offer on their smartphone when they searched Google under the business information. Within the Google My Business portal, businesses can easily extend a “special offer” or promotion with a specified date ranges to their Google listing.
Food for thought: how many times has Google search for a business taken place and THEN another search follows suit, looking for something else? Those daily search counts are deafening. It might be be once a day […]

By |June 8th, 2018|Blog|0 Comments

Drone Footage Offers a Unique Way to Market Your Business

Aerial drone video footage has become an awesome tool for advertising and marketing! Drone video footage not only allows you to tell your company’s story better, but you can literally take your potential customers on a ride.  The bird’s eye view allows for a unique, often majestic perspective not available with normal video footage. At Digital Tulip, we’ve embraced this new technology and added it to our services.

Below is a short clip we recently shot for Six Winter’s Farm in Lexington, KY.  Six Winter’s wanted to advertise available stable space for top quality performance horses.  As you can imagine, one […]

By |July 18th, 2017|Blog|0 Comments

Facebook Introduces Family Targeting

Your family may not look at the same content on Facebook but they may soon be seeing the same advertisement.  Creepy-feeling?  Maybe, but not that far removed from the niche targeted advertising we’ve already become accustomed to.  Facebook already allows advertiser the distinct advantage of spending their advertising dollars based on profile interests targeting someone who is likely already interested in their product….and now they are offering the ability to advertise to the entire household.

How does Facebook do this?

Facebook utilizes its vast data to consider relationships people declare on Facebook profiles, if they share the same last name, home locations, […]

By |June 30th, 2017|Blog|0 Comments

What Can Building a Lookalike/Custom Facebook Audience Mean for Your Business

Are you utilizing Lookalike Audiences and Custom Audiences on Facebook? If not, you should be… We’re seeing some pretty awesome conversion results!

Lookalike Audience is a new Facebook tool that allows you to reach more people who likely share the same interests in your business as other people, similar to them, already do! When a Lookalike Audience is created, you choose a custom audience, your pixel data, your mobile app data or fans of your page, and Facebook identifies the commonalities of the people in it. Then, you can see the people, in the areas that you choose, who share […]

By |May 17th, 2017|Uncategorized|0 Comments

Value in Video- How to Incorporate Videos Into Your Social Media Even When You Hate the Camera

So we all know that video’s are a hit on social media. Maybe you’re not a fan of appearing on camera but really want to use video as a marketing tool. We’re going to give you a couple of helpful tips to do just that!

1. Figure out what story you want to tell to your audience and what kind of video would be best to do so. A basic video explaining what you do is a good idea, especially if you’re a new business. You can tell the story behind the camera or have someone else do so if you’re […]

By |February 16th, 2017|Uncategorized|0 Comments