Digital Marketing Blog
1906, 2018

A Search Engine Plays Chess

By |June 19th, 2018|Blog|0 Comments


In the ever-evolving world of digital media, change is inevitable—and at lightning speed no less.  A search logarithm can calculate in .1 or .001 seconds, ad and keywords, retargeting and side bar ads and must keep the pace. So how do digital marketers keep up?


Trial and error, troubleshooting, webinars, help forums, AND accepting the realty that major search engines are like big banks who play chess with content and cash flow based on user traffic.  


Bing announced this spring that it will remove text ads from the side bar advertisements, a strategic move made by Google in 2016 with […]

1807, 2017

Drone Footage Offers a Unique Way to Market Your Business

By |July 18th, 2017|Blog|0 Comments

Aerial drone video footage has become an awesome tool for advertising and marketing! Drone video footage not only allows you to tell your company’s story better, but you can literally take your potential customers on a ride.  The bird’s eye view allows for a unique, often majestic perspective not available with normal video footage. At Digital Tulip, we’ve embraced this new technology and added it to our services.

Below is a short clip we recently shot for Six Winter’s Farm in Lexington, KY.  Six Winter’s wanted to advertise available stable space for top quality performance horses.  As you can imagine, one […]

3006, 2017

Facebook Introduces Family Targeting

By |June 30th, 2017|Blog|0 Comments

Your family may not look at the same content on Facebook but they may soon be seeing the same advertisement.  Creepy-feeling?  Maybe, but not that far removed from the niche targeted advertising we’ve already become accustomed to.  Facebook already allows advertiser the distinct advantage of spending their advertising dollars based on profile interests targeting someone who is likely already interested in their product….and now they are offering the ability to advertise to the entire household.

How does Facebook do this?

Facebook utilizes its vast data to consider relationships people declare on Facebook profiles, if they share the same last name, home locations, […]

1705, 2017

What Can Building a Lookalike/Custom Facebook Audience Mean for Your Business

By |May 17th, 2017|Uncategorized|0 Comments

Are you utilizing Lookalike Audiences and Custom Audiences on Facebook? If not, you should be… We’re seeing some pretty awesome conversion results!

Lookalike Audience is a new Facebook tool that allows you to reach more people who likely share the same interests in your business as other people, similar to them, already do! When a Lookalike Audience is created, you choose a custom audience, your pixel data, your mobile app data or fans of your page, and Facebook identifies the commonalities of the people in it. Then, you can see the people, in the areas that you choose, who share […]

1602, 2017

Value in Video- How to Incorporate Videos Into Your Social Media Even When You Hate the Camera

By |February 16th, 2017|Uncategorized|0 Comments

So we all know that video’s are a hit on social media. Maybe you’re not a fan of appearing on camera but really want to use video as a marketing tool. We’re going to give you a couple of helpful tips to do just that!

1. Figure out what story you want to tell to your audience and what kind of video would be best to do so. A basic video explaining what you do is a good idea, especially if you’re a new business. You can tell the story behind the camera or have someone else do so if you’re […]

2001, 2017

3 Tips for Better Facebook Engagement

By |January 20th, 2017|Uncategorized|0 Comments

Most businesses are realizing the benefit of interaction with social media these days. However, many don’t know how to utilize the engagement of their audience to it’s fullest capability. We’re going to give you 3 tips to help you increase your activity/engagement on Facebook but they could be used for other social media outlets as well.

#1 One of the simplest and most effective ways to kick start a dialogue with your audience is to ask them a question. Basically, you’re inviting a response. If fans can relate to the question and you find a way to spark people’s interests or […]

2812, 2016

Examine the Old and Plan for the New

By |December 28th, 2016|Uncategorized|0 Comments

As we approach a brand new calendar year, it’s beneficial to set aside time to examine what has worked for us personally in 2016 and what we can do to better ourselves in 2017. This type of examination holds many benefits for a business as well. As you examine your company’s social media/digital marketing plan for the new year, delve into the analytics to see what’s worked and what has not. For example: Facebook provides extremely detailed analytics. You are able to access metrics that show the Actions on Page (the number of times people have clicked a call to […]

1210, 2016

Healthcare Listings Inaccuracies

By |October 12th, 2016|Uncategorized|0 Comments

Do you need to fix physician & facility information and improve the patient experience online? We can help!

48% of existing healthcare listings show significant inaccuracies. We offer unmatched distribution of your doctor profiles and facility listings across Google, Yelp, Vitals,, and over 100 major multi-category sites.Have a doctor who has left or joined your system? Did you acquire a new health system? Let your patients know in real time. Benefit from our integration-based partnerships with over 100 location services to ensure your information reaches the local search ecosystem, your doctor profiles and ultimately patients in real […]

2007, 2016

How to Optimize Your Ad Campaign’s Return on Investment through Facebook’s Pixel

By |July 20th, 2016|Uncategorized|0 Comments

Have you heard of the benefits of using Facebook pixels? Facebook just released this info-graphic on what you need to be doing to utilize this powerful piece of code. It enables you to measure, optimize and build audiences. Using the Facebook pixel, you can track and use the actions people take on your website to build more effective advertising campaigns.

Better advertising every step of the way

Find people who will love your business
The Facebook pixel makes it easy to learn more about the people who visit your website, and build new audiences of similar people who are likely to be interested […]

1307, 2016

Pokemon Go- The Marketing Potential Within

By |July 13th, 2016|Uncategorized|0 Comments

So you’ve probably seen people shuffling around furiously over the past week and a half, swiping at their phones and you’re just sitting there like “What’s going on, what do they know that I don’t?”  For those not yet in the know, never fear, here’s the long story- somewhat short. Pokemon Go uses your phone’s GPS and camera to turn the real world into an “augmented reality” game. Essentially our world becomes a massive hunting ground for the iconic creatures, but also transforms local landmarks and businesses into Pokestops and Pokemon Gyms, which are hot spots where you can collect […]

3006, 2016

Does Your Website Demonstrate the Perception You Want? Digital Tulip launches 3rd site in month of June

By |June 30th, 2016|Uncategorized|0 Comments

WomanKind Midwives is the third website we have launched this month (in June 2016)!  We worked with Woman Kind to create a look that reflects their philosophies and culture of their practice…”unique patient driven birth experiences and healthcare that spans a women’s lifetime”….while keeping lead conversion in mind.  We invest countless hours in our projects to help our clients tell their stories and reach their target audience online. Additionally, we set up a secure online payment option for patients who prefer to pay their bill online.

As we’ve said before…a modern, user-friendly site is the first step for a successful marketing campaign.  Your website […]

2306, 2016

A Sweet Partnership

By |June 23rd, 2016|Uncategorized|0 Comments

We’re excited to share one of our latest projects: Bauer’s Candies 

If you don’t know the history behind this Lawrenceburg, KY based candy company, it’s worth the read and taste test!  AMAZING!
Rooted deeply in family tradition, the business has been around for over four generations! They are most famous their Modjeskas which are shipped all over the world – to Canada, Budapest, China, and even to the Lord and Lady every year in England!

Digital Tulip thrives on being a resource connector for our clients.  No only did we help re-design the website and logo/brand, but we created new business cards, hired […]

1804, 2016

The Social Media Pie Part 2- Instagram

By |April 18th, 2016|Uncategorized|0 Comments

Instagram has grown in popularity by leaps and bounds over the past couple years. Facebook now owns Instagram which gives it a powerful foundation to learn from. Instagram launched publicly in October 2010. If it’s growth in the past six years is any indicator of it’s staying power, it’s here to stay. There are many platforms that the millennial’s frequent but the majority of them use Instagram. Mostly because their parents and grandparent’s aren’t on there, they are over on Facebook. Guess where the kids used to be? Facebook. So it’s an evolution if you will. The younger generations find […]

2303, 2016

The Social Media Pie Part 1- Pinterest

By |March 23rd, 2016|Uncategorized|0 Comments

Today we begin a series on helping you, the business owner to understand and dissect the many moving parts of the social media pie and how to make it work for your business, and by work we mean bring in more money.  First off we begin with Pinterest. Many love it, a few hate it but it’s a very beneficial tool if you know how to properly populate and use your boards to your companies advantage! When it comes to getting inspiration and ideas, Pinterest often far outweighs Google.  Pinterest is a great tool to give your brand an identity, […]

103, 2016

Google Changes Side Bar Advertising

By |March 1st, 2016|Uncategorized|0 Comments

Have you noticed anything different with Google ads? They have just began the change to the landscape of the paid search ads on the results page. The process rolled out Friday, Feb 26, 2016 as searches for high-volume keywords no longer produced ads via the right hand side, rather up to four ads above organic results and the rest pushed toward the bottom of the page. Google has indicated that searches that are critical to retail and lead generating clients, a 4th paid ad will sometimes be added to the results of the left side.

While some reports have said the […]