Digital Marketing Blog
1909, 2018

NAB Presentation: Why We Have to Give a Damn About Digital

By |September 19th, 2018|Blog|0 Comments

Last week, Chief Strategist/Founder Kristy Lowery delivered a commanding keynote presentation about the value of digital marketing and its opportunities to reinvent the culture of broadcast media, effectively protecting broadcast dollars.

Every year, the National Association of Broadcasters (NAB) put on a Small Market Television Exchange. For 2018, Nashville’s Omni Hotel was the host with a fantastic lineup of speakers, vendors, creative idea generation goals and, of course, swag. Kristy was honored to be asked by the NAB programming committee to speak about her work as a broadcast consultant and digital agency owner/operator.

For those who have already drank the “Google Juice,” […]

1008, 2018

Baby Boomers are a Tech Savvy, Untapped Market in Today’s Digital World

By |August 10th, 2018|Blog|0 Comments

Two years ago when my grandmother exclaimed, “I just really need an iPhone!” I giggled. How could an 88 year old woman NEED an iPhone? Well, little did we know, she did! She used it valiantly to play her favorite game of bridge, communicate with her friends, order Amazon items and always be up to date on the weather.

We all thought that it would be a phase and something she wouldn’t REALLY use or know how to. Boy, were we wrong! Between staying connected to her grand children, using it for medical emergencies, directions, information and online shopping… it transformed […]

208, 2018

Facebook’s Campaign Agenda: a Fair Election on its Platform

By |August 2nd, 2018|Blog|0 Comments

 
Facebook: every political candidate’s and electoral issues’  best friend and biggest foe.
The social media platform has come under fire in recent months for fake news, fake accounts and election issues before Congress and in the court of public opinion. As the November 2018 midterms approach, many candidates will take to social media to get the best bang for their buck and reach the masses in a more tightly-controlled digital environment.
For the campaign officials and their media consultants, it is critical to understand the changes and new rules tied to political ads as Facebook attempts to force candidate’s hands at transparent […]

1207, 2018

Google Goals: A Secure Search Tipping Point on the Information Superhighway

By |July 12th, 2018|Blog|0 Comments

Just when we think we’ve mastered all the idiosyncrasies of Google and its search logarithm, something else changes. This July, Google search users will have another layer of security internally triggered by Google. Normally, layers of website security updates happen on the developer side, but Google is vaulting the issue to the front of your search query—literally, in an attempt to protect its users and create a more secure internet experience. This is especially critical to sites with HIPAA regulations, banking, FDIC compliance and e-commerce of any kind.

So what will it look like?

A warning prompt for websites that are not […]

1906, 2018

A Search Engine Plays Chess

By |June 19th, 2018|Blog|0 Comments

 

In the ever-evolving world of digital media, change is inevitable—and at lightning speed no less.  A search logarithm can calculate in .1 or .001 seconds, ad and keywords, retargeting and side bar ads and must keep the pace. So how do digital marketers keep up?

 

Trial and error, troubleshooting, webinars, help forums, AND accepting the realty that major search engines are like big banks who play chess with content and cash flow based on user traffic.  

 

Bing announced this spring that it will remove text ads from the side bar advertisements, a strategic move made by Google in 2016 with […]

806, 2018

Google My Business Adds an Offer; Businesses Add Conversions!

By |June 8th, 2018|Blog|0 Comments

An under the radar addition results in a ‘win-win’ by our friends at Google.

Last week, a client came to us and said, “I want this,” pointing to an offer on their smartphone when they searched Google under the business information. Within the Google My Business portal, businesses can easily extend a “special offer” or promotion with a specified date ranges to their Google listing.
Food for thought: how many times has Google search for a business taken place and THEN another search follows suit, looking for something else? Those daily search counts are deafening. It might be be once a day […]

1807, 2017

Drone Footage Offers a Unique Way to Market Your Business

By |July 18th, 2017|Blog|0 Comments

Aerial drone video footage has become an awesome tool for advertising and marketing! Drone video footage not only allows you to tell your company’s story better, but you can literally take your potential customers on a ride.  The bird’s eye view allows for a unique, often majestic perspective not available with normal video footage. At Digital Tulip, we’ve embraced this new technology and added it to our services.

Below is a short clip we recently shot for Six Winter’s Farm in Lexington, KY.  Six Winter’s wanted to advertise available stable space for top quality performance horses.  As you can imagine, one […]

3006, 2017

Facebook Introduces Family Targeting

By |June 30th, 2017|Blog|0 Comments

Your family may not look at the same content on Facebook but they may soon be seeing the same advertisement.  Creepy-feeling?  Maybe, but not that far removed from the niche targeted advertising we’ve already become accustomed to.  Facebook already allows advertiser the distinct advantage of spending their advertising dollars based on profile interests targeting someone who is likely already interested in their product….and now they are offering the ability to advertise to the entire household.

How does Facebook do this?

Facebook utilizes its vast data to consider relationships people declare on Facebook profiles, if they share the same last name, home locations, […]

1705, 2017

What Can Building a Lookalike/Custom Facebook Audience Mean for Your Business

By |May 17th, 2017|Uncategorized|0 Comments

Are you utilizing Lookalike Audiences and Custom Audiences on Facebook? If not, you should be… We’re seeing some pretty awesome conversion results!

Lookalike Audience is a new Facebook tool that allows you to reach more people who likely share the same interests in your business as other people, similar to them, already do! When a Lookalike Audience is created, you choose a custom audience, your pixel data, your mobile app data or fans of your page, and Facebook identifies the commonalities of the people in it. Then, you can see the people, in the areas that you choose, who share […]

1602, 2017

Value in Video- How to Incorporate Videos Into Your Social Media Even When You Hate the Camera

By |February 16th, 2017|Uncategorized|0 Comments

So we all know that video’s are a hit on social media. Maybe you’re not a fan of appearing on camera but really want to use video as a marketing tool. We’re going to give you a couple of helpful tips to do just that!

1. Figure out what story you want to tell to your audience and what kind of video would be best to do so. A basic video explaining what you do is a good idea, especially if you’re a new business. You can tell the story behind the camera or have someone else do so if you’re […]

2001, 2017

3 Tips for Better Facebook Engagement

By |January 20th, 2017|Uncategorized|0 Comments

Most businesses are realizing the benefit of interaction with social media these days. However, many don’t know how to utilize the engagement of their audience to it’s fullest capability. We’re going to give you 3 tips to help you increase your activity/engagement on Facebook but they could be used for other social media outlets as well.

#1 One of the simplest and most effective ways to kick start a dialogue with your audience is to ask them a question. Basically, you’re inviting a response. If fans can relate to the question and you find a way to spark people’s interests or […]

2812, 2016

Examine the Old and Plan for the New

By |December 28th, 2016|Uncategorized|0 Comments

As we approach a brand new calendar year, it’s beneficial to set aside time to examine what has worked for us personally in 2016 and what we can do to better ourselves in 2017. This type of examination holds many benefits for a business as well. As you examine your company’s social media/digital marketing plan for the new year, delve into the analytics to see what’s worked and what has not. For example: Facebook provides extremely detailed analytics. You are able to access metrics that show the Actions on Page (the number of times people have clicked a call to […]

1210, 2016

Healthcare Listings Inaccuracies

By |October 12th, 2016|Uncategorized|0 Comments

Do you need to fix physician & facility information and improve the patient experience online? We can help!

48% of existing healthcare listings show significant inaccuracies. We offer unmatched distribution of your doctor profiles and facility listings across Google, Yelp, Vitals, Wellness.com, and over 100 major multi-category sites.Have a doctor who has left or joined your system? Did you acquire a new health system? Let your patients know in real time. Benefit from our integration-based partnerships with over 100 location services to ensure your information reaches the local search ecosystem, your doctor profiles and ultimately patients in real […]

2007, 2016

How to Optimize Your Ad Campaign’s Return on Investment through Facebook’s Pixel

By |July 20th, 2016|Uncategorized|0 Comments

Have you heard of the benefits of using Facebook pixels? Facebook just released this info-graphic on what you need to be doing to utilize this powerful piece of code. It enables you to measure, optimize and build audiences. Using the Facebook pixel, you can track and use the actions people take on your website to build more effective advertising campaigns.

Better advertising every step of the way

Find people who will love your business
The Facebook pixel makes it easy to learn more about the people who visit your website, and build new audiences of similar people who are likely to be interested […]

1307, 2016

Pokemon Go- The Marketing Potential Within

By |July 13th, 2016|Uncategorized|0 Comments

So you’ve probably seen people shuffling around furiously over the past week and a half, swiping at their phones and you’re just sitting there like “What’s going on, what do they know that I don’t?”  For those not yet in the know, never fear, here’s the long story- somewhat short. Pokemon Go uses your phone’s GPS and camera to turn the real world into an “augmented reality” game. Essentially our world becomes a massive hunting ground for the iconic creatures, but also transforms local landmarks and businesses into Pokestops and Pokemon Gyms, which are hot spots where you can collect […]