Digital Marketing Blog - Part 4

Don’t Tread Water

Anyone a fan of Netflix’s “House of Cards”?  While watching the first season this past week I heard the quote “Treading water is the same as drowning for people like you and me.” and for some reason this quote resonated with me.

Water treading is an aspect of swimming that involves a swimmer to stay in a vertical position in the water while keeping his or her head above the surface of the water. Treading water provides the swimmer an opportunity to keep the head from becoming submerged while not providing sufficient directional thrust to overcome inertia and propel the swimmer in any specific direction.

Professionally…I urge you to swim! […]

By |May 23rd, 2014|Blog, Uncategorized|0 Comments

Does Your Website Convert Leads?

Think of your website as a lead generation machine.  Today, online searching/discovery is when the majority of purchase decisions are made.  When a potential customer clicks on your website, you have 7 seconds to make an impression and convert the lead.  If your website doesn’t answer the 4 fundamental questions below about your business, you’ll lose the opportunity to convert the lead…they will bounce.  

1.  Who We Are.

2.  What We Do.

3. Why Us?

4.  Why Us Now? (Call to Action)

Sounds Simple….actually there is a lot of thought and differentiation study that should go into the content on your website.  What makes your brand special?  What […]

By |February 14th, 2014|Blog|0 Comments

New Media Requires New Thinking

As I put together a proposal today for a local business I had an “ah-ha” moment.  The complexities of digital media being sold in traditional media companies has been centered around the wrong thing….margin.  There is real fear that we will just be shifting dollars, and what I’ve found is actually the exact opposite.  Digital dollars help secure and grow traditional revenue….proven time and time again.

Traditional media companies (print, radio, broadcast) have had the advantage of keeping the majority (if not all) the margin of what they were selling.  Traditional media is what it is, an ad in the section […]

By |February 1st, 2014|Blog|0 Comments

Hiring Digital Sales Leadership – A Treasure Hunt

Finding talent for any position you’re trying to fill can be difficult and exhausting.  Finding a leader with digital knowledge and a high level of drive can be even more difficult.  It’s true, that our digital world has increased the digital talent pool in the last 5 years, but still…these people are rare and in high demand.

I have learned from experience that when looking for digital talent, posting a position in the paper or online usually gets you little to no potential candidates.  You almost have to define the person you are looking for and use your resources to get […]

By |February 1st, 2014|Blog|0 Comments