Marketing is about reaching consumers to invoke a change in behavior, giving them a call to action. The only way to really make that shift in perception is to be where people are engaging and spending time. So why is Instagram so important for marketers?
The reason for it’s high engagement is driven by the consumer, as they crave to visually share their stories, reactions, and experiences—Instagram offers a platform for this with its unique ability to highlight visual content (and all marketers know that visual content is key). Content on Instagram is more “sharable,” easier to understand, and more universal than other types of content.
Visual storytelling is an art form on Instagram, and to be able to craft a conversation over an extended period of time is a skill that needs to be perfected. In order to capture the attention of that audience you must be active on the platform, creating content that is not only engaging but also shareable for your target audience.
A recent study by Forrester Research found that Instagram users were 58 times more likely to like, comment, or share a brand’s post than Facebook users and 120 times more likely than Twitter users. All data indicates that users are moving away from Twitter and slightly away from Facebook and shifting their time to Instagram. If you’re looking to market Millennials, you HAVE to be on Instagram! This absolutely proves that Instagram is a very strong social and mobile platform for brands to reach audiences that are willing to engage.