The Year of Video at Our Fingertips

By March 20, 2019 March 25th, 2019 Blog
[fusion_text] [/fusion_text][fusion_text]2019:  The year of video at our fingertips and cord cutting—quite literally. We have more access to free, digital media now more than ever!  CTV (Connected TV)/OTT (Over The Top) advertising has burst onto the scene as cord cutters with Smart TVs can now be targeted through their streaming services such as Hulu, Roku and AppleTV, just to name a few.

There are obvious advantages of reaching a digital audience watching streaming television.  OTT combines the beauty of traditional TV commercials with the “data smarts” of online marketing.  Much like Facebook and Instagram, who offered detailed targeting down to the income level, zip code and specific user demographics, OTT / CTV placements carry the same targeting opportunities in addition to device attribution of a single user, conversion zone targeting (foot-fall traffic) reporting and more.  At Digital Tulip we can also control the device/placement frequency of the marketing message and create a programmatic matrix of OTT commercials, in-stream video and banner ads.

Advertisers are seeing an ROI because their targeting is reaching a higher level of efficiency.  As the presence of video on social media platforms and website grows the digital dance of ad placements can be carefully choreographed into another, robust channel of your marketing strategy – on streaming TV’s.  The ever-changing digital landscape shifts the conversation from how much one is viewing to where and how can we, as advertisers, reach them and with what message.

If you are looking for a cutting edge digital marketing solution to reach cord cutting-targets contact Digital Tulip today! We have access to the private market place to purchase your OTT ad placements and superior sophisticated strategy tactics. [/fusion_text]

Brie Lowry

Brie Lowry

Brienne Lowry Cox grew up in St. Louis, Missouri and graduated with a BFA in Ballet and joined Digital Tulip with her On Pointe Media clients as a Digital Strategist. Brie also collaborates with Corto Lima & ItalX Restaurants in downtown Lexington with her husband/owner TJ Cox on marketing, PR and special events.