As I put together a proposal today for a local business I had an “ah-ha” moment. The complexities of digital media being sold in traditional media companies has been centered around the wrong thing….margin. There is real fear that we will just be shifting dollars, and what I’ve found is actually the exact opposite. Digital dollars help secure and grow traditional revenue….proven time and time again.
Traditional media companies (print, radio, broadcast) have had the advantage of keeping the majority (if not all) the margin of what they were selling. Traditional media is what it is, an ad in the section […]