Kristy Lowery, founder and chief strategist behind Digital Tulip, has elevated hundreds of businesses and their growth and profit margins with digital marketing services. Her knowledge, skill and strategic approach define Kristy as one of the most knowledgeable digital marketing minds in the country as she interfaces with national clients and other media professionals. Kristy’s career began with print media sales, then lead to digital sales directorship where she won multiple awards and lead her television station sales team to outperform many others. During her time with traditional media, Kristy laid the foundation for the niche market development and creation of Digital Tulip, a full service digital marketing agency. As a consultant, trainer, speaker and educator to many corporate teams, Kristy has built digital divisions from the ground up for multiple media companies that now generate millions of dollars in gross sales. Kristy’s expertise spans all aspects of digital marketing strategies in social media marketing, search engine marketing, website development and branding. Digital Tulip has worked with 30+ medical specialties, 10+ hospitals nationally and numerous local small businesses, quickly building a reputation for results. A hospital CEO recently referred to her as their “secret weapon.” Kristy graduated from Western Kentucky University as a four-year letter swim scholarship athlete and continued to earn her MBA. She currently resides in Lexington with her husband and two children.

As Co-owner and Head of Operations, Scott brings a wealth of operational experience to Digital Tulip. He is hyper-organized and excels in managing projects of all sizes, with a standout specialty in scaling operations for startups. His roles in startup environments have ranged from directing operations for the World Equestrian Games in 2010 to leading global strategy for one of the fastest growing e-commerce startups. His international planning and global strategy experience have led him to travel to over 15 countries. Scott’s extensive experience managing start-up operations coincide with the fast-paced growth of Digital Tulip and their clients.

In his free time, Scott is an avid movie buff and sports enthusiast. His current obsession is coaching youth soccer and he's proud to serve as the Technical Refinement Phase Group Director for Lexington Sporting Club.

When it comes to media and marketing, Samantha has earned her stripes. She spent the last 10 years excelling and gaining experience in the diverse marketing world making her a jack of all trades in the business. From the start of her career as an on-air television news reporter, she knows how to succeed in chaotic and ever-changing environments. Samantha has also worked as a media specialist for a fashion company, jump starting their marketing and social media campaigns from the ground up. She has also spent her career putting her writing skills to work as a public relations account executive for a variety of clients in diverse industries including hospitality, banking, oil and gas, education, and more. For the last three years, she has served as the inaugural director of marketing for a local real estate brokerage where she developed the role and established the department. Samantha handled all video production, graphic design, website design, writing and social media marketing for the brokerage as well as its agents. Her experience and industry knowledge truly runs the gamut, making her a key asset to the team. This marketing chameleon is originally from New Jersey, but has lived and worked in Lexington, KY, Hazard, KY, Knoxville, TN and Houston, TX. As a graduate of the University of Kentucky with a BA in Broadcast Journalism and a minor in Communications, Samantha now calls Lexington home once again bringing her dynamic skill set to the clients at Digital Tulip.

Digital Marketing has been a passion of Lindsey's for many years. After graduating from Auburn University, Lindsey became a social media influencer and spent several years across multiple cities including Nashville and Los Angeles. The relationships created through this period led her to a new opportunity as Digital Sales Manager back home in Macon, Georgia. In this role her passion for digital marketing flourished and her leadership skills grew exponentially.

With nearly a decade of experience in digital and social media marketing, Lindsey is a digital marketer by trait, but she considers herself an educator due to the process of sitting with local business owners and educating them on modern purchasing funnels and how to stay in front of potential customers. Lindsey thrives in using her knowledge to consult with companies and teach them about where their prospective clients gather information including, responsive websites, directory listings, reviews, search, and social media. If it's online and can be accessed on mobile devices, she's mapping out a plan to help them stand out from the competition. As her client, you’ll always have her commitment to exceed your expectations.

Shelley has helped grow the bottom line of hundreds of businesses by building highly effective marketing strategies and advertising campaigns for well over 25 years. Her depth of knowledge in both digital and traditional media environments has made her a recognized thought leader in the field. She understands how to drive meaningful results for clients through integrated multi-platform advertising campaigns and has successfully worked with clients in almost every industry.
Shelley has a special talent for developing highly memorable creative messaging that drives consumers to respond. In addition to working in internal marketing departments and advertising agency environments, she spent 19 years as a leader in broadcast television. For the last five years before joining Digital Tulip, she partnered with company founder, Kristy Lowery, to build successful digital advertising strategies and campaigns for her television clients.
A veteran leader of the American Advertising Federation (AAF), in 2016 Shelley was elected Chairperson of the AAF’s National Council of Governors, the world largest advertising trade organization. In this role she represented more than 40,000 members across the United States committed to promoting excellence in the field. During her career, she has been presented with the Pat Martin Leadership Award, the Legion of Excellence Award, and the AAF’s highest honor, The Silver Medal Award, which “recognizes men and women who have made outstanding contributions to advertising while actively furthering the industry's standards, achieving creative excellence, and taking responsibility in areas of social concern.”

When she’s not working on your campaign, Shelley is probably writing a song, or belting out a tune on stage. She is also a blues and soul singer with her own band. In fact, in 2019, she opened for Salt-N-Pepa at the south-east’s largest New Year’s Eve party, in her home town of Columbia, SC.

Maryland native, Brooke Mello graduated from Butler University in May, 2017 with a Bachelor of Fine Arts in dance performance and pedagogy. Her lifelong passion for ballet led her to Kentucky where she joined Kentucky Ballet Theater as a professional ballerina. During her four years performing with the company, she maintained the Social Media Director position for the company and its academy. She grew awareness for the company digitally on both the local and national level. Ms. Mello also planned promotional events and coordinated fundraising opportunities for the nonprofit organization, creating meaningful connections with prominent Lexington leaders and businesses to further the ballet's artistic and educational agenda. She continues to stay connected to the ballet world as the ballet instructor at the Force Dance Academy in Richmond, Kentucky. She is excited to apply her creative talents to the world of digital marketing to keep both the Tulip team and our clients on their toes.

Graduating from the University of Kentucky, with a double major in Marketing and Decision Science and Information Systems, Kristin began her career in sales. Life quickly took her to Eastern Kentucky where she found her passion in relationship management and business development, as a Physician Liaison. Working for a not-for-profit hospital system, Kristin has learned the keys to success are working well with others. Teamwork is very important to her, and she knows communication is the key to success while working with others. With over ten years of Relationship Management and Business Development skills, Kristin thrives helping individuals and businesses tackle their unique marketing endeavors.

While working in the healthcare marketing field, Kristin became involved with KSHPRM (Kentucky Society for Health Care Public Relations and Marketing). Holding various positions on the Board, including President, Kristin worked with marketing professionals from across the state to bring innovative marketing perspective to the KSHPRM’s biannual Marketing Conferences. Kristin knows and understands the importance of both traditional and digital marketing. Her experience has also helped individuals and businesses plan and implement promotional events and fundraising. She currently resides in Danville with her husband and two children.

For nearly a decade Christina Mullins has been an influential leader in the digital marketing space. She is passionate about creating and managing digital content and building relationships. She has worked with businesses of all sizes across the US, ultimately improving their bottom line by creating marketing solutions to their business problems. Christina thrives at educating and consulting with her clients on up to date digital trends and staying ahead of the game. Christina and her husband love serving their community through ministry outreach and are overseers of a House of Prayer in the south MS region. Christina earned her MBA in 2016 from William Carey University. She currently resides in Biloxi, MS with her husband and four children.

Barbara delivers over 25 years of branding, marketing and visual communications experience. By harnessing aesthetic judgment with strategic astuteness, her work dynamically persuades viewers and skillfully communicates a client’s business. Barbara created a successful independent design firm, HinkleStudio LLC, built on a reputation for award-winning, high-quality work and scrupulous attention to detail. With previous work experiences at a design firm, a PR firm, a mid-size advertising agency and a large corporate marketing department, she gained a diverse portfolio of knowledge and skillset, but her passion lies in design. Even though her work has won numerous awards, to Barbara her most cherished recognition is a letter a client received from Her Majesty The Queen revering their brochure.

Chuck Crawford is the President of Rainmaker Advertising and formed a strategic digital marketing
alliance with Digital Tulip in 2020 as a traditional media partner.
Chuck has always earned a great deal of satisfaction in helping people reach their goals and dreams.
Whether in a business setting, in the classroom or on the baseball diamond, his focus is helping build
winning cultures and teams living his mantra, ‘you can get everything in life you want as long as you help
enough other people get what they want.’
Chuck's media, teaching, and coaching experience have taken him from the team that made Metro
Piston a household name to General Manager of the acquisition from Auto Trader and autotrader.com.
He served as the General Manager of a cable advertising sales business that saw 4 mergers and
acquisitions over 10 years with Insight Media Advertising. Mr. Crawford has also taught upper-level
Integrated Strategic Communications, Marketing and Marketing Management at the University of
Kentucky since 2003 as well as graduate-level courses at Brescia University online since 2018.
Chuck brings knowledge of traditional media advertising, marketing and production to Digital Tulip’s
expertise, creating a strong alliance and the opportunity for sustained growth with limitless possibilities.

My job is to keep the office staff in check and keep the Tulip team focused on me. I may bark, jump on you, or even ask you to rub my belly. I don't let a crumb hit the floor and never turn down a treat! I occasionally show up for meetings but mostly nap. I love to be at the center of every strategy meeting and play with my neighborhood puppy friends, Savannah, and Brie’s fluffy puppy, Leia. My sisters, Kate & Lily, are always with me if they aren’t at school or soccer. I take my pawficer role very seriously and serve as the daily welcoming and farewell committee.