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What Can Building a Lookalike/Custom Facebook Audience Mean for Your Business

Are you utilizing Lookalike Audiences and Custom Audiences on Facebook? If not, you should be… We’re seeing some pretty awesome conversion results!

Lookalike Audience is a new Facebook tool that allows you to reach more people who likely share the same interests in your business as other people, similar to them, already do! When a Lookalike Audience is created, you choose a custom audience, your pixel data, your mobile app data or fans of your page, and Facebook identifies the commonalities of the people in it. Then, you can see the people, in the areas that you choose, who share similar interests or are demographically the same or “look like” others.

You can create a set of Lookalike Audiences to bid differently for audiences you value differently.

A Custom Audience is a way to strengthen existing connections. Facebook will compare their data with your data and help pinpoint the people you know on Facebook. If you have a customer list or data from your site, like client email addresses, you’re well on your way. Once you create your Custom Audience, your information will be encrypted to protect customer relationships/privacy and you’ll be able to reach more even more people on Facebook.

We realize that this may seem like a foreign language to those unfamiliar with the intricate nature of Facebook. That’s where we come in! Let the experts help you grow the audience and therefore the return on investment you already have. Contact us to today at 859-327-4242 or email us at