Most businesses are realizing the benefit of interaction with social media these days. However, many don’t know how to utilize the engagement of their audience to it’s fullest capability. We’re going to give you 3 tips to help you increase your activity/engagement on Facebook but they could be used for other social media outlets as well.
#1 One of the simplest and most effective ways to kick start a dialogue with your audience is to ask them a question. Basically, you’re inviting a response. If fans can relate to the question and you find a way to spark people’s interests or needs, they’ll find it hard not to answer.
#2 Include a call to action. The unspoken rule for any kind of marketing is that if you want your audience to do something, you have to tell them to do it. Use a call to action in each post, whether it’s to prompt a comment, share, opt in, RSVP, or any other action. IE: Like and share this post to be entered into our contest.
#3 Go behind the scenes with live video. Visual content is much more likely to be shared on Facebook, and this is true for videos especially! Going live on facebook makes it easy to connect to your audience, anytime you like to leverage that engagement. It’s eye catching and makes the audience want to stop and see what you’re posting about.
Digital Tulip can help you execute many more strategies to ensure your engagement is where it needs to be! We will customize your social media management needs to help your company reach it’s potential. Remember engagement equals more people reached. Contact us to today at 859-327-4242 or email us at [email protected].
