2019: The year of video at our fingertips and cord cutting—quite literally. We have more access to free, digital media now more than ever! CTV (Connected TV)/OTT (Over The Top) advertising has burst onto the scene as cord cutters with Smart TVs can now be targeted through their streaming services such as Hulu, Roku and AppleTV, just to name a few.
In the ‘old days’ when someone had a question, they had to go on a physical search for the answer. Books, news articles, television segments and magazines were just a…