Digital Marketing Blog

Facebook Messenger Encourages B2C Communication

Earlier in 2019, Facebook announced a series of ongoing tests that would enable businesses to connect more easily with prospective customers by adding a template for lead generation within the Ads Manager. 

That technology is now becoming available to all businesses advertising on their platform and connected family of applications. There is now an “Ad in Messenger” objective that specifically drives people to a customized, automated Q & A experience in Messenger. This template encourages lead generation, allowing the advertiser to both learn more about the consumer AND work to meet their needs.

 

This new Messenger feature does not end here. The […]

By |October 18th, 2019|Blog|0 Comments

New Digital Marketing Solutions as a Yelp Agency Partner

For a fresh digital marketing solution that combines the best parts of social media targeting with the highlights of a conversion-based, pay-per click solution with excellent analytics, Yelp Advertising may be the perfect platform for your business. Digital Tulip recently joined the Yelp Partner Program to offer a new channel and diversify advertising opportunities through a special partnership program benefitting our advertisers.

You might know Yelp as a review-based platform primarily focused restaurants, reviews and things ‘near me.’ But, Yelp has built out their robust platform to offer two digital marketing product solutions in an affordable and personalized way: Cost-Per-Click Advertising […]

By |September 16th, 2019|Blog|0 Comments

Introducing Advanced Email TARGETING 

Looking for something new and creative to market your business?  Digital Tulip now offers the ability to purchase, develop and distribute targeted email marketing campaigns.  Re-marketing to your internal or current customer database still remains extremely beneficial, but so can targeting NEW prospective customers or patients. Our cutting edge technology allows the creation of high-level, compliant email marketing.

Similar to other digital marketing campaigns, our targeted email product starts with defining your ideal customer/patient: geographic, demographic, professional and personal interests, job title, income level, education level, family structure, hobbies, lifestyle and more.

Distribution lists are developed and best practice policies applied as […]

By |June 7th, 2019|Blog|0 Comments

The Year of Video at Our Fingertips

2019:  The year of video at our fingertips and cord cutting—quite literally. We have more access to free, digital media now more than ever!  CTV (Connected TV)/OTT (Over The Top) advertising has burst onto the scene as cord cutters with Smart TVs can now be targeted through their streaming services such as Hulu, Roku and AppleTV, just to name a few.

By |March 20th, 2019|Blog|0 Comments

AFFORDABLE Video & Photography Opportunity

 

2019 is the year of video!  Analysts predict 80% of all internet traffic and usage will be video by the end of the year.   

Many of our clients have asked about video and photo services to enhance their current online marketing campaigns and brand presence.  

Digital Tulip has developed a relationship with an experienced, local videographer (actually, a professional friend of over 10 years) to offer these services to you.  The partnership will provide you opportunities to have videography and photography at an AFFORDABLE price, unlike most other video production companies or marketing agencies. 

If you are interested, Digital Tulip will manage the production and provide the […]

By |February 6th, 2019|Blog|0 Comments

If you are Snoozing, you are Losing

Strategies & Trends in 2019: Dynamic Creative & Correct, Secure Data

 

In the age of automatic updates, limited characters to display and a constantly evolving digital experience, customers expect their journey through the information superhighway to be engaging and relevant.

While we live in a consumer driven universe, thanks to Amazon & Google, the “smaller guys” must leverage high traffic volumes and the benefits of social media marketing to keep up. Here’s why…

2019 started with a historic drop—$55 billion dollars to be exact—in Apple’s stock because their projected updates were less robust than expected. Essentially, they have outpaced their own technology and […]

By |January 17th, 2019|Blog|0 Comments

Is Your Business Optimized for Voice Search?

 

Holiday Shopping Trend Pop Quiz!

 

What was the #1 most purchased item during the 2017 holiday season? Smart Speakers.

 

Whether it’s an Amazon Alexa, Google Home, Microsoft Cortana or Apple’s Siri, smart speakers are everywhere. So much so in fact, that one in six Americans now has a smart speaker in their home. More specifically, the top two searched industries with smart speakers are medical information & restaurants.

 

If you weren’t an early adopter of the technology and don’t want a device listening to every conversation, why should you care? If your office, medical practice, business or restaurant listings are not optimized, […]

By |November 15th, 2018|Blog|0 Comments

Through Google’s Lens: The Search-Savvy Customer Redefines Today’s Marketing Funnel

In the ‘old days’ when someone had a question, they had to go on a physical search for the answer. Books, news articles, television segments and magazines were just a few of the most likely places to turn for results. In the digital age, Google’s search bar empowers a search-savvy consumer to receive the answers in under a second, delivered to the palm of their hand.

Is it the instant gratification the consumers love or the ease of information?

Google’s most recent study dives into ‘clickstream’ behavioral data providing insight into Millennial user patterns driving digitally-made buying decisions.

The recent explosion of smartphone […]

By |October 10th, 2018|Blog|0 Comments

NAB Presentation: Why We Have to Give a Damn About Digital

Last week, Chief Strategist/Founder Kristy Lowery delivered a commanding keynote presentation about the value of digital marketing and its opportunities to reinvent the culture of broadcast media, effectively protecting broadcast dollars.

Every year, the National Association of Broadcasters (NAB) put on a Small Market Television Exchange. For 2018, Nashville’s Omni Hotel was the host with a fantastic lineup of speakers, vendors, creative idea generation goals and, of course, swag. Kristy was honored to be asked by the NAB programming committee to speak about her work as a broadcast consultant and digital agency owner/operator.

For those who have already drank the “Google Juice,” […]

By |September 19th, 2018|Blog|0 Comments

Baby Boomers are a Tech Savvy, Untapped Market in Today’s Digital World

Two years ago when my grandmother exclaimed, “I just really need an iPhone!” I giggled. How could an 88 year old woman NEED an iPhone? Well, little did we know, she did! She used it valiantly to play her favorite game of bridge, communicate with her friends, order Amazon items and always be up to date on the weather.

We all thought that it would be a phase and something she wouldn’t REALLY use or know how to. Boy, were we wrong! Between staying connected to her grand children, using it for medical emergencies, directions, information and online shopping… it transformed […]

By |August 10th, 2018|Blog|0 Comments

Facebook’s Campaign Agenda: a Fair Election on its Platform

 
Facebook: every political candidate’s and electoral issues’  best friend and biggest foe.
The social media platform has come under fire in recent months for fake news, fake accounts and election issues before Congress and in the court of public opinion. As the November 2018 midterms approach, many candidates will take to social media to get the best bang for their buck and reach the masses in a more tightly-controlled digital environment.
For the campaign officials and their media consultants, it is critical to understand the changes and new rules tied to political ads as Facebook attempts to force candidate’s hands at transparent […]

By |August 2nd, 2018|Blog|0 Comments

Google Goals: A Secure Search Tipping Point on the Information Superhighway

Just when we think we’ve mastered all the idiosyncrasies of Google and its search logarithm, something else changes. This July, Google search users will have another layer of security internally triggered by Google. Normally, layers of website security updates happen on the developer side, but Google is vaulting the issue to the front of your search query—literally, in an attempt to protect its users and create a more secure internet experience. This is especially critical to sites with HIPAA regulations, banking, FDIC compliance and e-commerce of any kind.

So what will it look like?

A warning prompt for websites that are not […]

By |July 12th, 2018|Blog|0 Comments

A Search Engine Plays Chess

 

In the ever-evolving world of digital media, change is inevitable—and at lightning speed no less.  A search logarithm can calculate in .1 or .001 seconds, ad and keywords, retargeting and side bar ads and must keep the pace. So how do digital marketers keep up?

 

Trial and error, troubleshooting, webinars, help forums, AND accepting the realty that major search engines are like big banks who play chess with content and cash flow based on user traffic.  

 

Bing announced this spring that it will remove text ads from the side bar advertisements, a strategic move made by Google in 2016 with […]

By |June 19th, 2018|Blog|0 Comments

Google My Business Adds an Offer; Businesses Add Conversions!

An under the radar addition results in a ‘win-win’ by our friends at Google.

Last week, a client came to us and said, “I want this,” pointing to an offer on their smartphone when they searched Google under the business information. Within the Google My Business portal, businesses can easily extend a “special offer” or promotion with a specified date ranges to their Google listing.
Food for thought: how many times has Google search for a business taken place and THEN another search follows suit, looking for something else? Those daily search counts are deafening. It might be be once a day […]

By |June 8th, 2018|Blog|0 Comments

Drone Footage Offers a Unique Way to Market Your Business

Aerial drone video footage has become an awesome tool for advertising and marketing! Drone video footage not only allows you to tell your company’s story better, but you can literally take your potential customers on a ride.  The bird’s eye view allows for a unique, often majestic perspective not available with normal video footage. At Digital Tulip, we’ve embraced this new technology and added it to our services.

Below is a short clip we recently shot for Six Winter’s Farm in Lexington, KY.  Six Winter’s wanted to advertise available stable space for top quality performance horses.  As you can imagine, one […]

By |July 18th, 2017|Blog|0 Comments