Earlier in 2019, Facebook announced a series of ongoing tests that would enable businesses to connect more easily with prospective customers by adding a template for lead generation within the Ads Manager.
That technology is now becoming available to all businesses advertising on their platform and connected family of applications. There is now an “Ad in Messenger” objective that specifically drives people to a customized, automated Q & A experience in Messenger. This template encourages lead generation, allowing the advertiser to both learn more about the consumer AND work to meet their needs.
This new Messenger feature does not end here. The […]