Have you ever noticed that after visiting a website, suddenly an ad for that site pops up in your Facebook feed or on other websites or a mobile app? When you visited the website initially, it put a code into your browsing history, allowing it to follow your web activity. When you visit a different site or Facebook, the code triggers those sites to show the initial site’s ads. Slightly mind-blowing isn’t it?
Re-targeting is an online version of the basic sales and advertising principle of the follow-up. Without re-targeting, your website has only one shot to convert. All motivation to […]