Digital Marketing Blog - Part 2

What Can Building a Lookalike/Custom Facebook Audience Mean for Your Business

Are you utilizing Lookalike Audiences and Custom Audiences on Facebook? If not, you should be… We’re seeing some pretty awesome conversion results!

Lookalike Audience is a new Facebook tool that allows you to reach more people who likely share the same interests in your business as other people, similar to them, already do! When a Lookalike Audience is created, you choose a custom audience, your pixel data, your mobile app data or fans of your page, and Facebook identifies the commonalities of the people in it. Then, you can see the people, in the areas that you choose, who share […]

By |May 17th, 2017|Uncategorized|0 Comments

Value in Video- How to Incorporate Videos Into Your Social Media Even When You Hate the Camera

So we all know that video’s are a hit on social media. Maybe you’re not a fan of appearing on camera but really want to use video as a marketing tool. We’re going to give you a couple of helpful tips to do just that!

1. Figure out what story you want to tell to your audience and what kind of video would be best to do so. A basic video explaining what you do is a good idea, especially if you’re a new business. You can tell the story behind the camera or have someone else do so if you’re […]

By |February 16th, 2017|Uncategorized|0 Comments

3 Tips for Better Facebook Engagement

Most businesses are realizing the benefit of interaction with social media these days. However, many don’t know how to utilize the engagement of their audience to it’s fullest capability. We’re going to give you 3 tips to help you increase your activity/engagement on Facebook but they could be used for other social media outlets as well.

#1 One of the simplest and most effective ways to kick start a dialogue with your audience is to ask them a question. Basically, you’re inviting a response. If fans can relate to the question and you find a way to spark people’s interests or […]

By |January 20th, 2017|Uncategorized|0 Comments

Examine the Old and Plan for the New

As we approach a brand new calendar year, it’s beneficial to set aside time to examine what has worked for us personally in 2016 and what we can do to better ourselves in 2017. This type of examination holds many benefits for a business as well. As you examine your company’s social media/digital marketing plan for the new year, delve into the analytics to see what’s worked and what has not. For example: Facebook provides extremely detailed analytics. You are able to access metrics that show the Actions on Page (the number of times people have clicked a call to […]

By |December 28th, 2016|Uncategorized|0 Comments

Healthcare Listings Inaccuracies

Do you need to fix physician & facility information and improve the patient experience online? We can help!

48% of existing healthcare listings show significant inaccuracies. We offer unmatched distribution of your doctor profiles and facility listings across Google, Yelp, Vitals,, and over 100 major multi-category sites.Have a doctor who has left or joined your system? Did you acquire a new health system? Let your patients know in real time. Benefit from our integration-based partnerships with over 100 location services to ensure your information reaches the local search ecosystem, your doctor profiles and ultimately patients in real […]

By |October 12th, 2016|Uncategorized|0 Comments

How to Optimize Your Ad Campaign’s Return on Investment through Facebook’s Pixel

Have you heard of the benefits of using Facebook pixels? Facebook just released this info-graphic on what you need to be doing to utilize this powerful piece of code. It enables you to measure, optimize and build audiences. Using the Facebook pixel, you can track and use the actions people take on your website to build more effective advertising campaigns.

Better advertising every step of the way

Find people who will love your business
The Facebook pixel makes it easy to learn more about the people who visit your website, and build new audiences of similar people who are likely to be interested […]

By |July 20th, 2016|Uncategorized|0 Comments

Pokemon Go- The Marketing Potential Within

So you’ve probably seen people shuffling around furiously over the past week and a half, swiping at their phones and you’re just sitting there like “What’s going on, what do they know that I don’t?”  For those not yet in the know, never fear, here’s the long story- somewhat short. Pokemon Go uses your phone’s GPS and camera to turn the real world into an “augmented reality” game. Essentially our world becomes a massive hunting ground for the iconic creatures, but also transforms local landmarks and businesses into Pokestops and Pokemon Gyms, which are hot spots where you can collect […]

By |July 13th, 2016|Uncategorized|0 Comments

Does Your Website Demonstrate the Perception You Want? Digital Tulip launches 3rd site in month of June

WomanKind Midwives is the third website we have launched this month (in June 2016)!  We worked with Woman Kind to create a look that reflects their philosophies and culture of their practice…”unique patient driven birth experiences and healthcare that spans a women’s lifetime”….while keeping lead conversion in mind.  We invest countless hours in our projects to help our clients tell their stories and reach their target audience online. Additionally, we set up a secure online payment option for patients who prefer to pay their bill online.

As we’ve said before…a modern, user-friendly site is the first step for a successful marketing campaign.  Your website […]

By |June 30th, 2016|Uncategorized|0 Comments

A Sweet Partnership

We’re excited to share one of our latest projects: Bauer’s Candies 

If you don’t know the history behind this Lawrenceburg, KY based candy company, it’s worth the read and taste test!  AMAZING!
Rooted deeply in family tradition, the business has been around for over four generations! They are most famous their Modjeskas which are shipped all over the world – to Canada, Budapest, China, and even to the Lord and Lady every year in England!

Digital Tulip thrives on being a resource connector for our clients.  No only did we help re-design the website and logo/brand, but we created new business cards, hired […]

By |June 23rd, 2016|Uncategorized|0 Comments

The Social Media Pie Part 2- Instagram

Instagram has grown in popularity by leaps and bounds over the past couple years. Facebook now owns Instagram which gives it a powerful foundation to learn from. Instagram launched publicly in October 2010. If it’s growth in the past six years is any indicator of it’s staying power, it’s here to stay. There are many platforms that the millennial’s frequent but the majority of them use Instagram. Mostly because their parents and grandparent’s aren’t on there, they are over on Facebook. Guess where the kids used to be? Facebook. So it’s an evolution if you will. The younger generations find […]

By |April 18th, 2016|Uncategorized|0 Comments

The Social Media Pie Part 1- Pinterest

Today we begin a series on helping you, the business owner to understand and dissect the many moving parts of the social media pie and how to make it work for your business, and by work we mean bring in more money.  First off we begin with Pinterest. Many love it, a few hate it but it’s a very beneficial tool if you know how to properly populate and use your boards to your companies advantage! When it comes to getting inspiration and ideas, Pinterest often far outweighs Google.  Pinterest is a great tool to give your brand an identity, […]

By |March 23rd, 2016|Uncategorized|0 Comments

Google Changes Side Bar Advertising

Have you noticed anything different with Google ads? They have just began the change to the landscape of the paid search ads on the results page. The process rolled out Friday, Feb 26, 2016 as searches for high-volume keywords no longer produced ads via the right hand side, rather up to four ads above organic results and the rest pushed toward the bottom of the page. Google has indicated that searches that are critical to retail and lead generating clients, a 4th paid ad will sometimes be added to the results of the left side.

While some reports have said the […]

By |March 1st, 2016|Uncategorized|0 Comments

More Emoji’s Coming Your Way



When it comes to reacting to posts and pics, Facebook knows it’s not always love at first “like.” That’s why it will soon roll out five new, emotive reactions for all of its 1.6 billion users to choose from.

The coming emoji-style buttons — “love” “haha,” “wow,” “sad” and “angry” — will finally give Facebook’s  lonely “like” option some much-needed company. All the Facebook reactions will roll out in “the next few weeks,” Bloomberg reported.

Chris Cox, the social giant’s chief product officer and long Mark Zuckerberg’s right-hand guy, confirmed the imminent global launch of Reactions in the lengthy feature. The actual […]

By |January 28th, 2016|Uncategorized|0 Comments

Why Instagram?

Marketing is about reaching consumers to invoke a change in behavior, giving them a call to action. The only way to really make that shift in perception is to be where people are engaging and spending time. So why is Instagram so important for marketers?

The reason for it’s high engagement is driven by the consumer, as they crave to visually share their stories, reactions, and experiences—Instagram offers a platform for this with its unique ability to highlight visual content (and all marketers know that visual content is key). Content on Instagram is more “sharable,” easier to understand, and more universal […]

By |January 12th, 2016|Uncategorized|0 Comments




2015 has been a year of new ventures and growth for Digital Tulip. We want to say thank you to all our clients who continually support us and place their confidence in our skills. We look forward to providing stellar digital marketing services to help grow your business or media company in 2016. Cheers! 








By |December 31st, 2015|Uncategorized|0 Comments