Digital Marketing Blog - Part 2
2007, 2016

How to Optimize Your Ad Campaign’s Return on Investment through Facebook’s Pixel

By |July 20th, 2016|Uncategorized|0 Comments

Have you heard of the benefits of using Facebook pixels? Facebook just released this info-graphic on what you need to be doing to utilize this powerful piece of code. It enables you to measure, optimize and build audiences. Using the Facebook pixel, you can track and use the actions people take on your website to build more effective advertising campaigns.

Better advertising every step of the way

Find people who will love your business
The Facebook pixel makes it easy to learn more about the people who visit your website, and build new audiences of similar people who are likely to be interested […]

1307, 2016

Pokemon Go- The Marketing Potential Within

By |July 13th, 2016|Uncategorized|0 Comments

So you’ve probably seen people shuffling around furiously over the past week and a half, swiping at their phones and you’re just sitting there like “What’s going on, what do they know that I don’t?”  For those not yet in the know, never fear, here’s the long story- somewhat short. Pokemon Go uses your phone’s GPS and camera to turn the real world into an “augmented reality” game. Essentially our world becomes a massive hunting ground for the iconic creatures, but also transforms local landmarks and businesses into Pokestops and Pokemon Gyms, which are hot spots where you can collect […]

3006, 2016

Does Your Website Demonstrate the Perception You Want? Digital Tulip launches 3rd site in month of June

By |June 30th, 2016|Uncategorized|0 Comments

WomanKind Midwives https://www.womankindmidwives.com/ is the third website we have launched this month (in June 2016)!  We worked with Woman Kind to create a look that reflects their philosophies and culture of their practice…”unique patient driven birth experiences and healthcare that spans a women’s lifetime”….while keeping lead conversion in mind.  We invest countless hours in our projects to help our clients tell their stories and reach their target audience online. Additionally, we set up a secure online payment option for patients who prefer to pay their bill online.

As we’ve said before…a modern, user-friendly site is the first step for a successful marketing campaign.  Your website […]

2306, 2016

A Sweet Partnership

By |June 23rd, 2016|Uncategorized|0 Comments

We’re excited to share one of our latest projects: Bauer’s Candies 

If you don’t know the history behind this Lawrenceburg, KY based candy company, it’s worth the read and taste test!  AMAZING!
Rooted deeply in family tradition, the business has been around for over four generations! They are most famous their Modjeskas which are shipped all over the world – to Canada, Budapest, China, and even to the Lord and Lady every year in England!

Digital Tulip thrives on being a resource connector for our clients.  No only did we help re-design the website and logo/brand, but we created new business cards, hired […]

1804, 2016

The Social Media Pie Part 2- Instagram

By |April 18th, 2016|Uncategorized|0 Comments

Instagram has grown in popularity by leaps and bounds over the past couple years. Facebook now owns Instagram which gives it a powerful foundation to learn from. Instagram launched publicly in October 2010. If it’s growth in the past six years is any indicator of it’s staying power, it’s here to stay. There are many platforms that the millennial’s frequent but the majority of them use Instagram. Mostly because their parents and grandparent’s aren’t on there, they are over on Facebook. Guess where the kids used to be? Facebook. So it’s an evolution if you will. The younger generations find […]

2303, 2016

The Social Media Pie Part 1- Pinterest

By |March 23rd, 2016|Uncategorized|0 Comments

Today we begin a series on helping you, the business owner to understand and dissect the many moving parts of the social media pie and how to make it work for your business, and by work we mean bring in more money.  First off we begin with Pinterest. Many love it, a few hate it but it’s a very beneficial tool if you know how to properly populate and use your boards to your companies advantage! When it comes to getting inspiration and ideas, Pinterest often far outweighs Google.  Pinterest is a great tool to give your brand an identity, […]

103, 2016

Google Changes Side Bar Advertising

By |March 1st, 2016|Uncategorized|0 Comments

Have you noticed anything different with Google ads? They have just began the change to the landscape of the paid search ads on the results page. The process rolled out Friday, Feb 26, 2016 as searches for high-volume keywords no longer produced ads via the right hand side, rather up to four ads above organic results and the rest pushed toward the bottom of the page. Google has indicated that searches that are critical to retail and lead generating clients, a 4th paid ad will sometimes be added to the results of the left side.

While some reports have said the […]

2801, 2016

More Emoji’s Coming Your Way

By |January 28th, 2016|Uncategorized|0 Comments

 

 

When it comes to reacting to posts and pics, Facebook knows it’s not always love at first “like.” That’s why it will soon roll out five new, emotive reactions for all of its 1.6 billion users to choose from.

The coming emoji-style buttons — “love” “haha,” “wow,” “sad” and “angry” — will finally give Facebook’s  lonely “like” option some much-needed company. All the Facebook reactions will roll out in “the next few weeks,” Bloomberg reported.

Chris Cox, the social giant’s chief product officer and long Mark Zuckerberg’s right-hand guy, confirmed the imminent global launch of Reactions in the lengthy feature. The actual […]

1201, 2016

Why Instagram?

By |January 12th, 2016|Uncategorized|0 Comments

Marketing is about reaching consumers to invoke a change in behavior, giving them a call to action. The only way to really make that shift in perception is to be where people are engaging and spending time. So why is Instagram so important for marketers?

The reason for it’s high engagement is driven by the consumer, as they crave to visually share their stories, reactions, and experiences—Instagram offers a platform for this with its unique ability to highlight visual content (and all marketers know that visual content is key). Content on Instagram is more “sharable,” easier to understand, and more universal […]

3112, 2015

CHEERS TO 2016!

By |December 31st, 2015|Uncategorized|0 Comments

 

 

2015 has been a year of new ventures and growth for Digital Tulip. We want to say thank you to all our clients who continually support us and place their confidence in our skills. We look forward to providing stellar digital marketing services to help grow your business or media company in 2016. Cheers! 
 

 

 

 

 

 

 

 

2411, 2015

To Blog Or Not To Blog?

By |November 24th, 2015|Uncategorized|0 Comments

 

Blogging can be an effective lead generation strategy, if and when it’s done the right way. The majority of companies that hope to use content marketing to grow their businesses all understand that blogging is one of the most effective strategies to do so. Big corporations, start-ups and even smaller companies are buying into it. Internet marketers, freelancers and agencies all use blogging as a means of generating qualified leads for their businesses. Blogging is also a great tool for encouraging customer interaction and growing your engagement. Some benefits include your ability to:

Reach more customers through strategic content marketing
Get the […]

1211, 2015

What Is Re-targeting And Why Is It Important?

By |November 12th, 2015|Uncategorized|0 Comments

Have you ever noticed that after visiting a website, suddenly an ad for that site pops up in your Facebook feed or on other websites or a mobile app? When you visited the website initially, it put a code into your browsing history, allowing it to follow your web activity. When you visit a different site or Facebook, the code triggers those sites to show the initial site’s ads. Slightly mind-blowing isn’t it?

Re-targeting is an online version of the basic sales and advertising principle of the follow-up. Without re-targeting, your website has only one shot to convert. All motivation to […]

2910, 2015

Do you #hashtag?

By |October 29th, 2015|Blog|0 Comments

According to Wikipedia a hashtag is a type of label or meta tag used on social networks which makes it easier for users to find messages with a specific theme or content. Love em’ or hate em’ #hashtags are here to stay!

The mighty #hashtag is now a staple of or our everyday social media diet. This little symbol keeps us in conversation with the world. It’s not just limited to public posts, though. Many of us hashtag words, sometimes even whole sentences, on private platforms including emails, instant messages and even real-life conversations (ironically though, of course). #WeveAllDoneIt #DontPretendLikeYouHavent
One of […]

510, 2015

New Director of Operations

By |October 5th, 2015|Uncategorized|0 Comments

Meet Beth Shewmaker, Digital Tulip’s new Director of Operations.  Beth brings over 14 years of diverse media and marketing experience to Digital Tulip. Her project management skills are dynamite and she has a rare strategic social media “touch”.  Beth works with our clients to ensure their campaigns are running properly and that they understand their reporting and analytics, and she keeps our development projects on task/timeline…in other words, she manages Digital Tulip’s agency operations.  Beth also has a unique ability to multi-task and keep details in perspective. She is a graduate of Eastern Kentucky University with a major in Broadcasting/Electronic […]

2509, 2015

Media multi-tasking is on the rise!

By |September 25th, 2015|Blog, Uncategorized|0 Comments

If you’re like most, the time you spend actually setting down to watch television is probably not what it used to be in this turbo paced society. However, research is showing that people are still watching and those still watching are taking action. According to July 2015 polling, Market Track found that more than half of US internet users watch commercials on TV, as opposed to fast-forwarding through them, channel-surfing or simply leaving the room when they came on. And when commercials do cause viewers to act, digital research is the most common response. Another 17% research items in-store. Nearly […]